JP Verhagen
What I can do for you
Press strategy and targeted press approach
Press is about the right story, at the right time, with the right person. Every assignment requires a unique angle, the right timing, and various media suited to the project. My approach is personal and selective, with an eye for editorial relevance and topicality. Over the years, I have built strong media relationships with journalists, editors, and freelancers across diverse fields, from current affairs to art, culture, and media.
Communication planning
The 'right press moment' doesn't just happen. Success requires structure and timing. In communication plans, I bring together goals, target audiences, priorities, and important deadlines, from exhibitions and launches to collaborations, trade fairs, and milestones. This creates a clear direction for public relations, visibility, and reputation building.
Smart stories and positioning
A project becomes strong when placed in the right context. By carefully examining the content, the field of work, and current events, stories emerge that are newsworthy and feel distinctive. This allows me to clearly understand what makes an institution, brand, person, or project relevant, and how that can be clearly communicated externally.
Press releases and communication materials
Strong communication requires the right materials. Think of project descriptions, press releases, media pitches, press kits, interviews, newsletters, and briefings for photography or video. By finding the right tone, the content becomes accessible and suitable for the media, partners, and the public.
Campaigns, press events and partnerships
I manage communication moments from strategy to execution, with excellent budget management. This can involve managing media relations, organizing press visits, previews, or events. But also organizing press trips, brand activations, and establishing partnerships—from the start-up phase to the final event. Always with an eye for content, timing, and relationships, and for what is practically needed to get things done.
